Search engine market share remains concentrated around Google, but the balance changes by device, geography, and platform. StatCounter Global Stats reported Google at 91.1% worldwide in August 2026, with Bing at 4.5% and every other named engine below 2%. Desktop, mobile, tablet, regional, and country figures show where the smaller shares are most visible.
Contents
- Worldwide search engine market shares
- Desktop search engine market shares
- Mobile search engine market shares
- Tablet search engine market shares
- Regional search engine market shares
- Country search engine market shares
Worldwide search engine market shares
The worldwide all-platform view for August 2026 shows a dominant leader and a relatively small group of secondary engines. Google accounted for 91.1% of search engine market share. Bing followed with 4.5%, while Yahoo! held 1.23%.
Yandex held 0.99% worldwide, DuckDuckGo held 0.7%, and Baidu held 0.62%. These figures come from Search Engine Market Share Worldwide | Statcounter Global Stats, which reports the August 2026 monthly measurement.
| Search engine | Worldwide share, August 2026 |
|---|---|
| 91.1% | |
| Bing | 4.5% |
| Yahoo! | 1.23% |
| Yandex | 0.99% |
| DuckDuckGo | 0.7% |
| Baidu | 0.62% |
The ranking is consistent across the six engines listed above, but the device breakdown changes the relative position of Bing and the smaller services. A worldwide percentage is therefore useful as a baseline, not as a substitute for platform-specific analysis.
These are percentages of browser-based search-engine market share, not absolute query counts or unique users. The figures should be read as a measurement of the share represented in StatCounter’s data rather than as a count of people or searches.
Desktop search engine market shares
Desktop search is less concentrated than the worldwide all-platform result. Google held 86.05% of worldwide desktop search engine market share in August 2026, while Bing reached 8.84%. Yahoo! accounted for 2.15%.
Yandex held 1.1% of worldwide desktop share. DuckDuckGo held 0.7%, and Baidu held 0.34%. The source for this platform view is Desktop Search Engine Market Share Worldwide | Statcounter Global Stats.
The desktop comparison places Bing substantially closer to Google than it is in the all-platform worldwide view. Yahoo! also had a higher desktop share than its worldwide figure. That pattern makes desktop-specific reporting important for SEO teams whose audiences work or research primarily on computers.
The desktop figures are platform-specific and refer to August 2026. They should not be combined with mobile or tablet percentages as if they described the same population. StatCounter’s reported values are market-share percentages from browser-based activity, not an estimate of total desktop searches.
Mobile search engine market shares
Google held 95.59% of worldwide mobile search engine market share in August 2026. Bing held 0.6%, while Yahoo! held 0.47%. Yandex accounted for 0.9%, Baidu for 0.84%, and DuckDuckGo for 0.69%.
The complete named comparison is available in Mobile Search Engine Market Share Worldwide | Statcounter Global Stats.
| Search engine | Mobile share, August 2026 |
|---|---|
| 95.59% | |
| Yandex | 0.9% |
| Baidu | 0.84% |
| DuckDuckGo | 0.69% |
| Bing | 0.6% |
| Yahoo! | 0.47% |
Google’s mobile percentage is higher than its worldwide all-platform percentage and higher than its desktop percentage in the same month. Bing’s mobile share is lower than its desktop share, while Yandex, Baidu, and DuckDuckGo each remained below 1% in the listed mobile figures.
This view is specifically worldwide mobile search-engine share for August 2026. It does not establish how many mobile searches occurred, how many users selected an engine, or how rankings changed in earlier months. Those questions require different measurements.
Tablet search engine market shares
Tablet search shows a different secondary-engine pattern from mobile. Google held 84.78% of worldwide tablet search engine market share in August 2026, and Bing held 11.33%. DuckDuckGo held 0.99%.
Baidu held 0.84%, Yandex held 0.8%, and Yahoo! held 0.62%. The figures are reported by Tablet Search Engine Market Share Worldwide | Statcounter Global Stats.
| Search engine | Tablet share, August 2026 |
|---|---|
| 84.78% | |
| Bing | 11.33% |
| DuckDuckGo | 0.99% |
| Baidu | 0.84% |
| Yandex | 0.8% |
| Yahoo! | 0.62% |
Among the three worldwide device views, the tablet figures show the largest listed Bing share: 11.33%. Google’s tablet share is also the lowest of its worldwide desktop, mobile, and tablet figures in this dataset. The comparison is descriptive for August 2026; it does not explain why the device-level shares differ.
Regional search engine market shares
The all-platform regional figures vary, although Google leads every region listed for August 2026. In Asia, Google held 93.47%, Bing 2.3%, and Baidu 1.26%, according to Search Engine Market Share Asia | Statcounter Global Stats.
In Europe, Google held 89.69%, Bing 4.74%, and Yandex 2.26%, as shown by Search Engine Market Share Europe | Statcounter Global Stats. In Africa, Google held 95.68%, Bing 3.49%, and Yahoo! 0.28%, according to Search Engine Market Share Africa | Statcounter Global Stats.
North America’s figures were Google at 86.25%, Bing at 8.97%, and DuckDuckGo at 1.61%. These numbers are from Search Engine Market Share North America | Statcounter Global Stats.
South America recorded Google at 90.38%, Bing at 7.62%, and Yahoo! at 1.5%, reported in Search Engine Market Share South America | Statcounter Global Stats. Oceania recorded Google at 87.68%, Bing at 9.25%, and Yahoo! at 1.55%, from Search Engine Market Share Oceania | Statcounter Global Stats.
| Region | Bing | Other named leader in the supplied regional figures | |
|---|---|---|---|
| Asia | 93.47% | 2.3% | Baidu, 1.26% |
| Europe | 89.69% | 4.74% | Yandex, 2.26% |
| Africa | 95.68% | 3.49% | Yahoo!, 0.28% |
| North America | 86.25% | 8.97% | DuckDuckGo, 1.61% |
| South America | 90.38% | 7.62% | Yahoo!, 1.5% |
| Oceania | 87.68% | 9.25% | Yahoo!, 1.55% |
The regional source pages use the all-platform view. They should not be interpreted as desktop-only, mobile-only, or tablet-only results. They also are not directly comparable with an absolute volume ranking because the reported unit is percentage share, not the number of searches.
Country search engine market shares
Country-level results add detail to the regional picture. In India, Google held 97.76% of search engine market share in August 2026, Bing held 1.23%, and DuckDuckGo held 0.47%, according to Search Engine Market Share India | Statcounter Global Stats.
In the United States, Google held 86.1%, Bing held 8.92%, Yahoo! held 2.74%, DuckDuckGo held 1.7%, Yandex held 0.34%, and Ecosia held 0.12%. These figures are from Search Engine Market Share United States Of America | Statcounter Global Stats.
| Country | Search engine | Share, August 2026 |
|---|---|---|
| India | 97.76% | |
| India | Bing | 1.23% |
| India | DuckDuckGo | 0.47% |
| United States | 86.1% | |
| United States | Bing | 8.92% |
| United States | Yahoo! | 2.74% |
| United States | DuckDuckGo | 1.7% |
| United States | Yandex | 0.34% |
| United States | Ecosia | 0.12% |
The contrast between India and the United States illustrates why country-specific SEO planning can differ from a global plan. The listed Google share is 97.76% in India and 86.1% in the United States, while the listed Bing share is 1.23% and 8.92%, respectively. Those are reported country shares for the same August 2026 measurement period, not forecasts or projections.
Country and regional percentages use StatCounter’s all-platform view. No older observations have been relabeled as August 2026, and the figures do not independently verify historical market-share claims. For practical reporting, keep the measurement month, geography, and platform view attached to every comparison.
How to read these market share statistics
The figures answer a narrow question: what percentage of browser-based search-engine market share did each named engine represent in the specified StatCounter view during August 2026? They do not answer how many searches were made, how many people used an engine, or how much traffic a particular website received. A high percentage can describe share within the measured browser activity without providing an absolute audience total.
The scope label also matters when comparing rows. Worldwide all-platform, worldwide desktop, worldwide mobile, worldwide tablet, regional all-platform, and country all-platform views are separate cuts of the data. A result from one cut should remain labeled with that cut. For example, Google’s 95.59% mobile share and 86.05% desktop share are not contradictory measurements of one identical audience; they describe different platform views.
The same discipline applies to smaller engines. Bing’s 11.33% tablet share, 8.97% North American share, and 8.92% United States share each belong to a different scope. Yandex’s 2.26% European share and 0.9% worldwide mobile share likewise should not be treated as interchangeable. Keeping source, month, geography, platform, and unit together makes the statistics more useful for SEO reporting and reduces the risk of presenting a platform or country result as a worldwide trend.